My experience spans over 25 years working with many of the world's leading brands across multiple sectors, verticals and markets.  

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With a background in Psychology, Marketing, and Innovation, my expertise is in building human-centric strategies and solutions to address complex societal challenges. I also manage the day to day smooth running of Perspectively.  

 

With increasing digital adoption, I am particularly interested in the intersection between innovative technology and inclusive design as a means to address some of these challenges.

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I view collaboration, bringing together diverse people and perspectives as the imperative and enabler for positive change; from product & service development to policy development and more. 

 

In my downtime I can usually be found reading, walking in the countryside and learning guitar!

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I’m a strong advocate for mental health and am a Board Trustee and volunteer at the mental health charity Mind.